About Us

Our Furpeeps team is a match made in dog heaven.  We are pet lovers, scientists, entrepreneurs, finance, e-commerce, and natural pet product experts.  We understand that many of the basic health issues facing our pets are directly related to poor diet, oral and gut health.  We created products that use microbiome science and our clinically proven prebiotics to keep your pups healthy, happy and vibrant! 


Michael Evans - Founder & CEO 

Pet health care expert, Shark Tank Participant, Scientist, Serial entrepreneur, Stanford trained Bio-design scientist, Stanford StartX mentor, prolific inventor and Pet parent. Michael brings his deep expertise in healthcare, biology, and microbiome science to our Smarter Treat products. Michael's extensive health care and science background gives him a unique understanding of pet health concerns and the connection to diet and the pet microbiome. Michael is passionate about keeping your pups healthy, happy and vibrant, naturally.  Blame him for spoiling your dogs and cats with too many Smarter Treats. 



Finance professional with 13+ years of experience ranging from Accounting lecturer at Maastricht University, tax consultant for small businesses to high level Accounting and Finance roles at Medtronic where Miel is currently leading Medtronic’s Global Inter-company Financing team.  Miel possesses exceptional analytical and financial systems skills, and keeps all our doggies and dollars in a row. 



Consumer Brand Expert. Elisabeth has helped generate billions of revenue dollars for category defining brands like Petco, Rodan + Fields, Athleta, Victoria’s Secret, Old Navy, Frito-Lay, & Taco Bell. Elisabeth is a Strategic thought leader with an HBS MBA and Bain and Company Foundation.



Social Entrepreneur, Impact Investor, Humanitarian, Endangered Animal and Rescue Advocate, World’s Premiere Pet Lifestyle expert, Best-Selling Author, and TV Personality and creator of Animal Fair Media. Wendy revolutionized the pet industry by creating premiere pop culture to endorse animal adoption & advocacy.