Our Mission

Guilt Free Healthy Dog Treats... because we love your pets (almost) as much as you

"Stanford startup takes innovative natural approach to pet dental health"

We founded Furpeeps Labs out of the need to care for our pets the same way we care for ourselves. Furpeeps is turning our love for dogs into the development of Smarter Water and natural and delicious Smarter Treats to keep your pets happy, vibrant and healthy. We are on a mission to improve your dog's health by tapping into their microbiome.  SMARTER TREATS and SMARTER WATER are unlike any other pet care products on the market. Instead of killing as much bacteria as possible, our Petliva™ Prebiotics, strengthens beneficial bacteria and weakens the bad bacteria for a naturally-balanced microbiome, resulting in stronger immune, gut and oral health.

All of our products at Furpeeps have been hand crafted here in the U.S.A using only the finest natural ingredients and combined with our decades of scientific research and clinical studies to give your pets healthier teeth and gums, a stronger immune system, fresh breath, glowing coats, and a happy healthy tummy.  
They don't call us the "Smarter Treat" specialist for nothing!

Doing Good Stuff

We believe pets make people happy. By giving back to shelters and providing pet resources and education, our aim to help dogs flourish and live their best lives. Furpeeps happily advocates for fostering, creating healthy foods, and will support pet community services, responsible sourcing and re-homing. We strive to make the world a better place for pets and their Furpeeps.